181 Fremont

JAYPAUL COMPANY

Located at the heart of San Francisco, 181 Fremont is a 57-story mixed-use tower owned by Jay Paul company. Using helicopter footage, drone imagery, and actors photographed on green-screen, LightFiction created a suite of visualization materials to aid in the project's design and future marketing. At the time of our involvement, the nearby Park Tower, Salesforce Tower, and Transbay Transit Center were undergoing construction. Our final visualization package included these developments presented as completed buildings.

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