Marmot Mountain Works hired LightFiction to tell the story of how their new Warm Cube Technology works in their most cutting-edge jacket to date. Lightfiction designed a 60-second, fully CGI commercial that demonstrates how warmth is retained at rest and distributed during movement, both at the macro and micro levels. This project was perfectly suited to LightFiction’s photorealistic CGI animation pipeline, as there was no way to effectively demonstrate the technology using a traditional film/video approach.